Ranbir Kapoor and Alia Bhatt encourage buyers to upgrade their lifestyle in a new campaign for Flipkart

• Flipkart launches new avatar of ‘India Ka Fashion Capital’ marketing campaign as India’s go-to way of life vacation spot.
• The marketing campaign aims to inspire lifestyle enthusiasts throughout the country to seem no additional and browse from the countless collection of vogue and beauty items.

Flipkart, India’s homegrown e-commerce marketplace, introduced the 9th version of the ‘India Ka Vogue Capital’ campaign in a new avatar, with a target on becoming a finish way of living place. That includes Bollywood’s most loved pair Ranbir Kapoor and Alia Bhatt, the marketing campaign encourages shoppers to upgrade not only their trend wardrobes but almost everything else that encapsulates their every day life style from elegance & private care to house furnishing & decor.

https://www.youtube.com/look at?v=QWbOcbAgl5o

Near on the heels of the marriage ceremony time, the new campaign showcases the hottest influencer-influenced ethnic manner along with unique selections for house furnishing and decor, targeting aspirational customers who might be fence-sitters when it arrives to generating a acquire on the web. Conceptualized in collaboration with McCann Entire world team, the campaign certainly captures the essence of Flipkart staying India’s Trend Money that is providing on an unparalleled selection, quality, rate, and entry to the widest range of brands.

https://www.youtube.com/view?v=gJbzoDXrCXs

Talking about the campaign, Prasanth Naidu – Director, Promoting, Flipkart, reported, “Flipkart has a robust understanding of client wants, which has served us deliver them with ideal-in-class choices about the yrs. Today’s purchasers favor to dwell a fashionable way of life that is both accessible and value-pushed. With this campaign, our aim is to set up Flipkart as a value life-style place that caters to numerous wants and appeals to a assorted demographic across the country. We are positive that Ranbir and Alia will develop a unique connection with our target viewers and encourage them to seem at Flipkart as a one-stop-shop for all their lifestyle wants.”



The campaign is live on tv and electronic platforms for a time period of 14 weeks. Established on a college campus, these TVCs are…