There are vegetable growers, and then there is Pure Flavor^®: a life-style model that fuels wholesome life and encourages families to Stay Deliciously^® by making the most of the very best, new greenhouse-developed vegetables year-spherical.

Pure Taste^® is a model that sells a great deal extra than a solution on a shelf. When consumers request out the blue brand in the deliver aisle, they’re seeking out an encounter. 

For nearly 20 many years, the brand has been setting up that encounter and amassing a dedicated adhering to of veggie lovers across North The usa. Due to the fact 2003, Pure Flavor^® has attained a track record for giving clean flavor and constant top quality calendar year-spherical.

In accordance to Jamie Moracci, Co-Founder & President, that status has intended a surge in demand from customers for Pure Taste^® veggies.

“Every solitary working day of the 12 months, no issue the season, buyers across North The us know they can count on Pure Flavor^® for their family’s wholesome vegetable needs,” mentioned Moracci. “We’ve labored tricky to establish solid interactions with our consumers and retail companions, and that is translated to a great demand for our tomatoes, cucumbers and peppers.”

Co-Founder & Chief Economic Officer Jeff Moracci additional that the company’s recent expansions, tripling their acreage at the company’s residence farm in Canada, are a immediate result of the increasing demand from customers for that dependable, clean expertise customers have come to assume.

“We’re investing intensely in scaling up our acreage below in Leamington mainly because buyers have revealed us that they want a lot more higher-quality clean vegetables year-spherical,” explained Moracci. “As a foremost greenhouse grower with the newest modern technological innovation, we’re in a unique placement to meet that desire.”

Know-how is important to continue on developing Pure Flavor’s^® stature as an marketplace-top way of living model. The working experience consumers seek out has its roots, quite basically, in the greenhouse.

A walk through the lately completed Phase III greenhouse in Leamington, Ontario reveals all that separates Pure Taste^® from the pack: supplemental lights, sustainable drip irrigation, driverless carts total of picked veggies, and far more. Searching up at the…