OMAHA, Neb. (WOWT) – From the crack of a baseball bat to the knocking of the nutrient-rich baobab fruit, Jeff Tezak finds his competitive mother nature drives everything he does.

He’s a former Husker baseball participant and volunteer assistant coach for Nebraska now turned businessman.

Jeff and his spouse Katy who met at UNL just secured a $100,000 expense into their company: a gut-welcoming hydration complement known as Tiiga.

Their business stems from Jeff’s changeover from a higher-level competitive athlete to your day to day athlete.

“When you are in it. You eat a complete pizza. You can do regardless of what. You can take in and drink regardless of what you want when you’re 18 to 21 and you are performing at the greatest level. As you get more mature, what you discover is like, ‘Hey, I’m likely to set in that 30-minute truly good exercise routine, but I want to provide some definitely good vitamins and minerals on the again-close or beforehand,’” said Jeff Tezak, CEO of Tiiga.

The expense will come from the NMotion’s Growth Accelerator system, a Nebraska-primarily based variation of Shark Tank.

“NMotion has elevated income from Nebraska-based mostly traders and pulled together funds to spend in Nebraska’s most effective and brightest,” mentioned Mason Cook dinner, taking care of director at NMotion.

And whilst the duo says wellness goods often commence on the coastline, they intend on applying this funds to help continue to keep Tiiga a Midwest-centered product.

“We want to keep in the Midwest. We want to expand listed here. We want to put the Midwest on the map for overall health merchandise,” said Katy Tezak, co-founder of Tiiga.

Jeff, in a natural way aggressive, enjoys that obstacle.

“When I get into a scenario in which someone says this is a remarkably aggressive field and you are like, why would you…I get why you’d want to go to a person with out it. It is less difficult, but it does not make it as enjoyment,” reported Jeff.

That’s a top quality that attracted the buyers to the founders of Tiiga.

“They’re scrappy. They are resourceful. And they’re genuinely willing to improve,” reported Cook dinner.

Staying resourceful and coachable is lesson that Jeff acquired from baseball.

“You have to be keen to place in the work, which is the very same as sports, and then you have to be inclined to regulate to whichever…