Nevada County to think about promoting deal

 

Local Freshies, a South Lake Tahoe-based internet internet marketing support, has been tapped for a top part in advertising and marketing Nevada County.

Go Nevada County is the formal manual to the area’s wilderness recreation, snowboarding, hospitality and festival activities happening year-round. 4 experienced candidates submitted proposals for the 18-month, $75,000 contract, together with The Union, which is the recent deal holder.

The Union’s Go Nevada County agreement was because of to expire after formerly currently being prolonged, explained Taylor Wolfe, county community info officer.

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“So, the county commenced a ask for for proposals procedure,” explained Wolfe.

Supervisors will have to formally approve the deal. A vote is established for Jan. 11.

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The requests for proposal have been managed by Desiree Belding, director of the county Buying Division. Programs were being thanks Nov. 24.

“We been given four certified purposes,” Wolfe claimed. “And we recruited an evaluation panel with five local community associates and 4 county employees.”

Panel members achieved many situations to assess and rating the apps and interview the two finalists: The Union and Nearby Freshies.

“The analysis panel unanimously supported Nearby Freshies,” reported Wolfe. “It was owing to their experience building and running related internet marketing strategies in the course of the Sierra Nevada location.”

Area Freshies introduced in September 2014 with the intent of rising as the go-to site for all those in the Sierra Nevada and further than, explained Alex Silgalis, one particular of the site’s journalists.

William Roller is a workers author with The Union. He can be achieved at wroller@theunion.com