Modenik Way of living appoints Veenesh Priyadarshi as chief income and client advancement officer, Marketing and advertising & Promoting News, ET BrandEquity

Modenik Life style has declared the appointment of Veenesh Priyadarshi as its chief income and shopper advancement officer.

Priyadarshi’s comprehensive expertise of extra than two decades in various facets of product sales and advertising and marketing in the shopper products field coupled with his powerful management abilities will speed up the progress and expansion envisioned for Modenik Way of life, the enterprise explained.

Prior to signing up for Modenik, he was place typical manager at Upfield. Previously, he had labored as the director- profits, advertising and marketing and investigation and improvement at Bauli Group.

He has been at senior leadership positions with models such as Kellogg’s India and Hindustan Coca-Cola Beverages.

Sunil Sethi, executive chairman, Modenik Way of living, reported, “We are sure Veenesh’s confirmed keep track of history and experience will be an asset to the corporation specially at this critical time of merger where we are concentrating on scaling our company in conditions of its buyer base, benefit, visibility and penetration. Now, we are applying new methods to widen our get to alongside with growing our profits group the place his expertise will enable us in reaching the projections we have for Modenik Lifestyle”.

“I am psyched to be a part of Modenik which has a portfolio of sturdy models like Dixcy Scott, Enamor and solution license for manufacturing and distribution of Levi’s innerwear in the necessary clothes group. The organization is in a sturdy position to fulfill demands of all age and earnings groups throughout top quality, mainstream and financial system segments. We will be transforming our go-to-industry system to synergize and leverage the complementary distribution networks of all the portfolio brands. The corporation is in the method of building a formidable expertise pipeline which will make considerable price and establish winning partnerships with all its stakeholders,” Priyadarshi mentioned.