Influencer advertising has come to be an crucial part of the marketing mix with estimates that manufacturers could invest all around $15bn on influencers this calendar year.
As budgets have grown, so too has scrutiny about a sector that is sometimes considered as the “Wild West” of the business.
In the United kingdom, the Promoting Benchmarks Authority carries on to crack down on influencers that are not clear, when the marketplace continues to grapple with influencer assortment and how to measure achievement.
In this episode of the Campaign podcast, Whalar’s new EMEA president Marco Bertozzi and previous vice-president of promoting science at Meta, Brad Smallwood, sign up for Marketing campaign media editor Arvind Hickman to explore all sides of influencer promoting, such as its picture problem, options and difficulties, how to evaluate good results, TikTok vs other platforms, and no matter whether new tendencies these as ecommerce, blockchain and NFTs have a part.
