Jasmine Andrade
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SANTA CRUZ — Some of the most preferred, higher-conclude leisure goods in the world are assembled listed here in Santa Cruz. They are, practically, listed here a person next and absent the upcoming — off the racks and into the mountains and countryside to check nature’s grandiose terrain. The company’s items, constantly on the go, have established to have being power.
Enter Santa Cruz Bicycles, a single of the giants in the two-wheel sector. Established by Rob Roskopp, Mike Marquez and Wealthy Novak in 1993, the company was sold to Pon Holdings, a family members-owned Dutch conglomerate, in 2015 and is nevertheless driving sturdy.
“When you make a good product or service, the product sells itself,” claimed Roskopp, the company’s CEO. “And we’ve ongoing to do that.”
Now fabricated abroad, the bikes are assembled at 2841 Mission St. before they are despatched off to merchants. Their bikes retail from anyplace from $2,300 to $13,000. And presently, many thanks to substantial desire and the COVID-19 pandemic, there’s a 6-thirty day period to nine-month waiting listing.
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