&#13

Enrich, the journey and way of living loyalty programme of Malaysia Airlines, has partnered with Kapten Batik, a homegrown trend brand, to produce a “timeless” and eco-helpful capsule assortment consisting of fashionwear and way of living parts.

&#13

The collection was formally introduced these days at the Kapten Batik life-style store at The Curve by Her Royal Highness Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah, an environmental and social activist.

&#13

The confined-version collection contains 6 handcrafted apparel and add-ons, such as men’s and junior slim-in shape shirts, women’s Egyptian dress, a lunch bag, a tote bag and a confront mask.

&#13

The collection’s fabric is made from sustainable supplies and is hand-dyed with natural colours on 100% natural Cambric that has been Global Natural and organic Textile Typical (GOTS) accredited. The traditional hand block system is employed to print the present day Enrich x Kapten Batik design.

&#13

The full assortment may possibly be acquired only by means of the airline’s flagship on line store, Temptations, or at taking part outlets these Kapten Batik’s flagship Publika retail store, BSC lifestyle retailer, The Curve, and Gurney Paragon Shopping mall.

&#13

Speaking on the assortment, team main marketing and advertising and consumer practical experience officer of Malaysia Airlines, Lau Yin May perhaps, reported: “As we continually embark into the way of life segments, Enrich has at the time yet again partnered up with Kapten Batik to arrive up with a complete selection of timeless, lively parts appropriate for adults and small children alike. Built with sustainability in thoughts, the vary is both of those trendy and environmentally friendly, which resonates properly with today’s individuals who are wanting to participate in their section in the greater result in,”

&#13

“As the journey and lifestyle loyalty programme of the nationwide carrier, this initiative by Enrich bodes nicely with Malaysia Aviation Group’s (Magazine) broader dedication to a Sustainable Tomorrow, as we carry on to make aware efforts to minimise the environmental impacts in just our traveller ecosystem,” she included.

&#13

The selection carries on the ongoing partnership between Enrich and Kapten Batik, which started off with the co-branded confront…