HealthLSHTM joins with YouTube and Klick Wellbeing to make...

LSHTM joins with YouTube and Klick Wellbeing to make ‘Community Unity’ for tackling vaccine misinformation

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The Vaccine Assurance Venture (VCP) at the London University of Cleanliness & Tropical Medicine has teamed up with YouTube and Klick Health and fitness to produce ‘Community Unity’, a exceptional video series to assistance battle vaccine misinformation.

Typically, combating vaccine misinformation has observed experts address thoughts about vaccines. ‘Community Unity’ modernizes this technique by strategically answering the latest, most common Google Look for thoughts about COVID-19 vaccines using ‘Gen-Z-speak’, entertaining animation, pop lifestyle references, and relatable figures to resonate with young grown ups and adolescents.

The 12 video clip collection presently functions the episodes What Is Local community Immunity?, Do COVID-19 Vaccines Influence Fertility?, COVID-19 Vaccines vs Variants, Let us Get Vaxxed, Baby, and Being pregnant and COVID Vaccines, and rolls out by way of December 2021.

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Listening is at the coronary heart of the Vaccine Self confidence Venture. We need to have an understanding of the essential challenges to notify our conversation and retain it suitable to the worries of folks we are seeking to reach. The ‘Community Unity’ video collection – created in partnership with Klick Well being and YouTube – does just that. ‘Community Unity’ isn’t going to really feel clinical or regular – it really is a modern day-day dialogue about vaccines and speaks to people today in a way they can relate to.”

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Professor Heidi Larson, Director of the Vaccine Self confidence Task

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Dr Garth Graham, Director and International Head of Healthcare and Community Wellness Partnerships, YouTube, mentioned: “The Vaccine Self-assurance Project has been at the frontlines tackling misinformation and vaccine hesitancy for decades, and they have been an vital source for healthcare companies all more than the entire world in supporting the rollout of COVID-19 vaccines.

“This video series from VCP delivers collectively the most effective of their scientific know-how with the finest electronic interaction procedures from Klick Wellness to meet up with younger folks where they are, in the language that is most participating and accessible to them. It is really sensible community well being techniques, introduced to YouTube’s scale.”

David Bowen, Klick Health’s Head of Plan & Advocacy, claimed: “General public wellbeing messages frequently have a familiar…



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