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Job interview of Thomas Faure – Consulting Director – Info and electronic advertising, eCommerce Lead at Artefact
Amazon Adverts: What is Artefact’s technique to Amazon Marketing Cloud (AMC)?
Thomas Faure: “Advising on brands’ e-retail methods and assisting them sell on the web extra correctly has been one particular of our top rated strategic targets over the earlier many years, particularly for the duration of the COVID-19 period. Collaborating with Amazon Adverts, and AMC exclusively, is a huge move ahead in leveraging a number of sign sources and forming new insights to fuel both of those advertising and classification administration.
AMC is an vital asset for Artefact and our purchasers for 3 major motives:
At Artefact, we harness our AMC know-how to provide brief and actionable facts-pushed insights to brand names. For example, more than the previous several months, we have supported a important amusement firm who’s keen to adapt and optimise its media financial commitment to guidance new product launches. We ended up tasked to outline what the great media structure and viewers blend must be to increase organization effect out of their Amazon DSP investment decision. With AMC, we have been capable to:
Analyse the campaign recency to help assure optimum general performance
Have an understanding of the frequency capping influence on sales by viewers segments
Amazon Advertisements: What’s your recommendation for an advertiser who is having started out with AMC?
Thomas Faure: “We endorse a four-phase solution:
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