LOSSAN Rail Corridor Company Receives Major Honors from the American General public Transportation Association for Advertising and marketing and Communications Initiatives

The LOSSAN Agency was introduced with AdWheel Grand Awards for strategic campaigns which incorporated significant communications throughout the COVID-19 pandemic.

ORANGE, Calif., Nov. 22, 2021 /PRNewswire/ — The Los Angeles – San Diego – San Luis Obispo (LOSSAN) Rail Corridor Company (Company), which oversees the Amtrak® Pacific Surfliner® assistance, was honored with two AdWheel Grand Awards by the American Community Transportation Association (APTA). The AdWheel Awards understand the “ideal of the greatest” in marketing and advertising and communications within the general public transportation field. Grand Award winners are picked from the To start with-Put winners inside of a category.

A ceremony was held at APTA’s Change Convention in early November, honoring AdWheel winners for 2020 and 2021. The LOSSAN Company was declared as the winner of two Grand Awards in the subsequent strategic categories:

• Ideal Promoting and Communications on COVID-19 – Pacific Surfliner COVID-19 Social Media Communications (2021)

• Very best Advertising and marketing and Communications Academic Initiative – Pacific Surfliner and Disneyland Vacation resort Partnership to Advertise Alternate Transportation Possibilities (2020)

The LOSSAN Agency’s COVID-19 social media communications strategies performed a critical part in achieving tens of hundreds of people at the height of the pandemic to share well timed and accurate info about rail journey, including program updates, wellness and safety data, passenger guidelines, and extra. Social media was also leveraged to preserve associations with customers at a time when they were not actively driving the trains, and establish a basis to recuperate ridership in the long run.

“At a time when vacation desire was at an unparalleled very low, our team was fast to optimize social media communications as a strategic instrument to unfold consciousness on the safety and provider adjustments created in response to the COVID-19 pandemic,” claimed Donna DeMartino, Handling Director of the LOSSAN Agency. “It is an honor to be acknowledged by our friends in the transportation marketplace for our…