Lifestyle Communities has partnered with imaginative company By All Means on its most recent TVC campaign, bringing a 3rd installment of characters Richard and Donna’s downsizing journey.

The announcement:

Lifestyle Communities (ASX:LIC), creators of communities for like-minded retired, semi-retired and performing Australian downsizers, has released a new Tv business by using By All Indicates, showcasing the substantial-spec and totally customisable households.

The new TVC, made by using AIRBAG, is the third in an ongoing collection that By All Signifies has established for Lifestyle Communities, after all over again that includes the return of a great deal-cherished characters, Richard and Donna, a pair in their mid-60s. The 30 second business spotlights a pivotal section in the couple’s downsizing journey – the transfer into their brand new, up to date Life-style Communities property, full with stone benchtops, a butler’s pantry, and excellent fixtures and fittings.

“We are delighted to reveal the next step in Richard and Donna’s downsizing journey on screens across Victoria”, commented Carmen Petropulo, Head of Advertising and marketing at Life-style Communities.

“It has been a thrill to see our much-loved few get the stage towards living a even bigger life. We know that lessening their residence footprint can take a giant leap of religion for our property owners, so we enjoy that By All Signifies has managed to quirkily seize the inherent positive aspects of downsizing to one particular of our life style communities in this newest installment. We see Richard and Donna choose to their new residence like a duck to water and like a removalist to a spa!”, continued Carmen.

With additional than 20 communities all over Victoria, each individual outfitted with planet-course facilities, an architecturally-intended Clubhouse and reduced maintenance houses, Life-style Communities is encouraging Australians to contemplate downsizing their family dwelling to take pleasure in the perks that occur with getting sufficient income still left in excess of to do the points they’ve usually preferred to do.

“Lifestyle Communities’ commitment to generating lively and interesting imaginative in an effort and hard work to defy category norms would make them a consumer we’re very pleased to do the job with”, commented Toby Cummings, Artistic Companion at By All Means….