Kohl’s names chief advertising and marketing officer

Dive Short:

• Kohl’s on Monday declared that Christie Raymond has been named the company’s chief marketing officer, according to a enterprise push launch. Raymond will report to CEO Michelle Gass.
• Raymond has been performing as interim chief marketing and advertising officer given that Might. She arrived to Kohl’s in 2017 as senior vice president of media and personalization, and was promoted to govt vice president of client engagement, analytics and insights in June 2020.
• Raymond is replacing previous Main Promoting Officer Greg Revelle, who exited the organization on June 1. Revelle’s departure was declared in Might, alongside with the exit of Chief Merchandising Officer Doug Howe.

Dive Insight:

Raymond’s purpose as interim chief advertising officer is now permanent. 

In the place, she will spearhead Kohl’s advertising tactic, brand and resourceful, media, loyalty, client analytics, company communications, and philanthropic initiatives. Raymond will also travel client engagement, loyalty, targeted visitors and establish the brand name. 

“I am thrilled to have Christie phase into the function of Chief Advertising and marketing Officer for Kohl’s. She joined Kohl’s numerous many years back bringing her incredible working experience and consumer-pushed management method to the marketing and advertising business,” Gass reported in a statement. “She has been an asset to our senior government workforce and she will be instrumental in our continued route ahead as we supply excellent benefit, a compelling brand name portfolio and an inviting omnichannel practical experience to our hundreds of thousands of consumers nationwide.”

In addition, Raymond will scale Kohl’s Media Community, the retailer’s in-home retail media company. The network’s expansion was declared in late July, as the firm furthers marketing possibilities and media services to distributors and companions to build out new earnings streams. 

The aim of the community, Raymond…