Diversified team ITC Ltd on Tuesday said it has exited from way of living retailing small business adhering to a strategic evaluate of the business portfolio.

The enterprise entered the life style retailing small business additional than two many years ago beneath the Wills Way of living model. It offered a vary of apparel such as official, informal, evening and designer use beneath the brand name.

It also experienced John Gamers menswear range of casuals, jeans, formals and components.

Having said that, in 2019 the company undertook a restructuring of the life style retailing small business and scaled down the functions of the vertical and bought the John Players brand name to Reliance Retail for an undisclosed quantity.

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“…next a strategic evaluate of its enterprise portfolio, the organization has exited the way of living retailing small business,” ITC explained in a regulatory submitting on Tuesday.

Past month, ITC Chairman Sanjiv Puri claimed that the business was liquidating some aged inventory of the Wills model left in a few stores and there have been no more programs to keep on the business.

In the past, ITC experienced stated that its way of living retailing business was adversely impacted by e-commerce gamers which aggressively pushed to seize market place share amongst worth-seeking shoppers by giving hefty bargains and launching exclusive labels and models.