Tony Finau reacts to a putt on his way toward profitable very last month’s Rocket Home loan Classic.getty images

Approximately every single interview with a LIV official or LIV participant these times options the exact media talking issue: The PGA Tour’s viewership is sinking, and its viewers is dying.

LIV officials have been relentless in pounding this narrative, making use of it as a most important purpose why the Saudi-backed league released this year in the 1st put. Its officers and its gamers want to increase the sport, suitable?

When requested about Tv set golf, famous producer David Hill, who consults with LIV, only claims, “The audience is dying.”

It is comprehensible why LIV keeps making use of these speaking factors. Golf’s Tv audience is among the oldest in all of athletics, right after all.

But that doesn’t tell the whole story.

Alternatively of jogging away from the age of its audience, PGA Tour officials, Television community executives and advertisers operate to it due to the fact that aged audience also is affluent, educated and serves as small business decision makers. A number of interviews with media and promoting product sales executives say that the age of the PGA Tour’s audience is not the albatross LIV helps make it out to be.

It’s turn into apparent that the golfing organization desires to do a better task defending the PGA Tour’s numbers.

In sports television, young audiences pretty much generally signify improved audiences. Considering the fact that the dawn of television, community executives have designed programming choices based mostly on the truism that more youthful-skewing shows entice additional advertisers and convey even bigger audiences.

Sponsors go on to be drawn to golf’s main older admirers provided their level of wealth, instruction and small business affect.getty photos

That is why LIV activities use a shotgun get started, compressing a entire day’s value of matches into a four-or-five-hour Tv set package. More youthful supporters need shorter athletics.

It is also why LIV functions are established up as mini tunes festivals, with rock-and-roll blaring throughout the study course as golfers line up their putts. Hushed tones are for senior citizens. Rock audio is for the young children.

Several executives who are intently included with golf’s media company pushed back on that narrative. Certainly, network executives…