Steinreich Communications Team on Monday reported Monica Edwards has joined the public relations business as senior vice president and head of its Way of life Makes observe.

Edwards, who has guided the progress of brands like Vera Bradley and Drexel Heritage, was vice president of promoting for Drexel from 2001 to 2006. She then went onto come to be vice president of advertising and marketing and communications for Vera Bradley. In the course of her six-12 months tenure, the company experienced its optimum income progress interval in its history and expanded its worldwide reach to turn out to be a household identify. She then went on to serve as the head of promoting for Churchill Downs, the legendary household of the Kentucky Derby, and then served as vice president in account administration and community relations for Doe-Anderson, a nicely-highly regarded agency centered in Louisville, Kentucky. There, she piloted branding, general public relations and term of mouth campaigns in industries spanning from fashion to well being care, such as intercontinental brands Palliser Household furniture, Maui Jim, Independence Bank, Pinnacle Leisure, Makers Mark, Utz, and Papa John’s, amid other individuals.

In her new part with Steinreich, Edwards is tasked with performing with clients and account groups to grow client get to. She is also producing new products and solutions and providers for the organization outside of classic public relations, for which it is acknowledged.

“So quite a few of our clientele, specifically in home furnishings, are searching to a lot more directly arrive at their customer audiences. Monica has wide encounter in so quite a few locations of marketing and communications that she can tailor approaches and courses from a abundant toolkit to produce compelling outcomes to our customers,” President and CEO Stan Steinreich mentioned.

Started in 2003, Steinreich Communications represents some of the world’s main organizations and shopper brand names. It is just one of the nation’s swiftest-escalating, full-provider community relations companies with workplaces in New York, New Jersey, Washington, Los Angeles, Significant Stage, London, Frankfurt, Tel Aviv, and Dubai. For extra info, go to www.scompr.com.