· The Stick to me to be Healthy with Europe electronic-to start with marketing campaign – now in its final of 3 yrs – has been praised by food stuff and life style influencer, Mégane Arderighi, for its achievement raising recognition of nutritious eating practices
· Launched by Freshfel Europe and Aprifel, and co-funded by the European Fee, the campaign aims to boost fruit and vegetable intake in Europeans aged 18 to 30
· Collaborations with a lot more than 20 influencers from 6 European nations, together with regular monthly troubles – encouraging young Europeans to share guidelines to effortlessly integrate fruit and veggies into their day by day diet programs – has so significantly made far more than 40 million impressions on social media.
BRUSSELS, Nov. 17, 2021 /PRNewswire/ — Today, the “Adhere to me to be Balanced with Europe“ digital-1st marketing campaign – released by Freshfel Europe and Aprifel – obtained praise from food items and lifestyle influencer, Mégane Arderighi (Instagram manage: @megandcook). She has testified to the achievement of the a few-yr marketing campaign and its intention to endorse a balanced, balanced diet program for young persons in Europe.
Jogging from July 2019 until eventually the stop of this year, and residing on the internet beneath the hashtag #400gChallenge, the goal of the campaign is to encourage younger Europeans to boost their use of fruit and vegetables to a least of 400g a working day, to strengthen and in the long run transform millennials’ dietary practices. This is in line with recommendations from the Environment Health Group (WHO) around the intake of at the very least 400g of fruit and vegetables a working day.
Still, success display fruit and vegetable intake ranges throughout most of the EU Member States remain very well under this consumption target, with only 14% of the European populace conference this advice. This lower usage is specially apparent among 18-30-year-olds – for this motive, the campaign focuses on this particular goal group.
With less than two months to go of the “Follow me to be Balanced with Europe“ campaign, influencer Mégane Arderighi praises its development, declaring: “As someone who loves to cook dinner with vegetables and inspire other individuals to make dishes that are equally delicious and wholesome, it is really excellent to see…