Fitchburg-Leominster Boys & Women Club taps Coca-Cola advertising exec as new CEO

Boys & Girls Club of Fitchburg and Leominster, a youth progress nonprofit, has hired a veteran of Coca-Cola to be its new CEO, in accordance to a Friday push release from the firm. Elizabeth Coveney was appointed unanimously by the BGCFL Board of Administrators on Monday.

Coveney has had a 29-12 months occupation in sales, distribution, and advertising. She’s worked at Atlanta consume manufacturer The Coca-Cola Co., overseeing national accounts, retail revenue, and operations. As running associate of Boston marketing agency Arnold Worldwide, she negotiated contracts and operated marketing designs.

She replaces Donata Martin, who worked as government director of the Boys & Ladies Club of Fitchburg and Leominster considering the fact that 2009, just before leaving the position before this year, in accordance to Martin’s Facebook web page.

Coveney focuses inside of community involvement consist of food stuff insecurity, homelessness, and youngsters, according to the launch. She also serves on the Grafton Land Believe in and the foster board evaluate panel for the Grafton Department of Youngsters and People.

She retains an MBA from Northeastern College in Boston, as well as a bachelor’s degree from Ohio College.