F1 confirms Ellie Norman’s exit as marketing director

• Norman joined next Liberty Media’s takeover of F1
• ‘We Race as One’ marketing campaign, Netflix docuseries and F1 Tv launched less than her look at

---

Formula One particular has confirmed that Ellie Norman, the series’ director of promoting, has left her purpose right after 5 many years with the championship.

Norman joined Method 1 in 2017 pursuing US media big Liberty Media’s acquisition of the collection.

In the course of her time with Formulation One particular, she assisted to set up ‘We Race as One’, an initiative to tackle the series’ biggest problems, together with diversity, the Covid-19 pandemic and sustainability.

Norman has also served boost Formula One’s social and electronic offering, which include the introduction of F1Television set and Netflix docuseries ‘Drive to Survive’.

In the interim, Sacha Woodward Hill will head up the advertising and marketing department until finally new permanent arrangements are finalised.

“Ellie joined Formula A single next the Liberty Media acquisition in 2017 and has played a important role in its transformation, having formerly led the advertising and sponsorship at Virgin Media and rejuvenated the graphic of Honda cars and trucks,” reported Stefano Domenicali, chief govt of System Just one.

“During the earlier 5 seasons, beneath Ellie’s management of the advertising and marketing team, we have rebranded System One and modernised its method to supporter engagement which has led to robust development in our fanbase throughout the entire world.

“During that time, Formulation One particular has develop into a worldwide brand on social media, in electronic written content and partnership collaborations, has created a strong DTC acquisition business enterprise by means of F1Tv subscriptions and quality hospitality lead era and developed a lover database and CRM programme, to present a one client see and a focus on the ‘value of a fan’.

“I want to thank Ellie for everything she has finished and desire her all the very best as she starts the up coming thrilling chapter in her occupation.”