EU Pushes to Limit How Tech Companies Concentrate on Political Advertisements

The European Union is proposing a ban on media corporations focusing on political adverts at folks based mostly on their spiritual sights or sexual orientation, a new volley in the continent’s enlargement of worldwide tech regulation.

A bill proposed Thursday by the European Fee, the EU’s government arm, would restrict online tech platforms from targeting political advertisements at particular person users based on a checklist of groups that regulators deem sensitive, like their race, political beliefs and overall health status, without having users’ specific consent. But it stops quick of a broader ban on so-referred to as microtargeting centered on individual details that some activists had demanded.