Downlite hires former Hollander exec for advertising and marketing and merchandising

Mason, Ohio – Slumber methods company Downlite on Jan. 3 will welcome its new chief marketing and advertising and merchandising officer, Beth Mack.

Mack was most not too long ago with Hollander, the place she held numerous positions such as her most modern accountability as president of merchandising, marketing and hospitality profits. Prior to that Mack also labored at Pillowtex Corporation and Springs World-wide in income. She will be reporting straight to Joe Crawford, president and CEO of Downlite.

“Beth provides a few many years of marketplace-particular experience in a huge array of disciplines. This, together with her workforce-oriented perform ethic helps make Beth a wonderful suit for Downlite,” explained Crawford.

Existing COO/CMO, Brian Parnes, will be transitioning absolutely into the job of main working officer and proceed his concentrate on making sure the company’s operations are the ideal in the field.

“I look ahead to having Beth as aspect of the Downlite loved ones. Her expertise will be integral as we look to go on to increase each national and non-public makes and provide industry-major improvements,” claimed Parnes.

“Beth is a highly respected market veteran who provides a prosperity of practical experience, alongside with a mindset of buyer centered innovation and good quality. We are all really enthusiastic to have her join our workforce,” mentioned Linda Howard, SVP of Gross sales and Business Improvement.

“It is not each and every day you can enhance your crew by adding somebody who can offer you fast worth and who does not have to have any training in the marketplace. Beth is a exceptional and particular addition to our staff,” explained Josh Werthaiser, president of the down & feather…