DBS hires new VP of promoting for consumer banking

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Ng Yihang has taken on a new job with DBS as VP internet marketing of customer banking. Ng was formerly head of promoting and communications at The Studying Lab. As the head of the internet marketing office at The Mastering Lab, he spearheaded the company’s branding, client acquisition, and communications initiatives.

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Before joining The Discovering Lab, Ng (pictured) held roles in advertising and strategic projects with ecommerce retailer, Zalora. Earlier in his vocation, Ng served as an Intelligence Officer with the Singapore Armed Forces for numerous a long time.

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Most just lately DBS also created a huge splash with its hottest regional marketing campaign that displays its perception that, by behaving more like a startup, a lot more like a techie, more like an eco-warrior, and significantly less like a “standard bank, it can be a financial institution for the times. The brand name campaign which comes 4 years following its “Live additional, Financial institution less” positioning, builds on what DBS wishes to stand for and aims to defy the standing quo of what being a bank implies.

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The marketing campaign, which will be rolling out across 6 markets in Asia, particularly Singapore, China, Hong Kong, India, Indonesia and Taiwan above the future two months, showcases DBS’ determination to starting to be much more like a forward searching tech firm giving economic companies. Accomplished alongside one another with Tribal All over the world Singapore, the marketing campaign will operate largely on digital, social and OOH platforms. 

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