Ellie Bee’s specialty boutique and present shop will celebrate its grand opening at its new locale from 10 a.m. to 5 p.m. Feb. 24.
Lindsay and Jerry Crenshaw a short while ago moved the keep from McCann Street to 1506 Judson Highway, soon after renovating what was formerly Longview Eye Associates.
Crenshaw initially opened the retail outlet in 2010 in downtown Longview.
The boutique’s grand opening will incorporate Bubble Bar, a mobile champagne bar, and Cace Kitchen, reps of brands carried in the store, together with doorway prizes, samples and freebies.
The store’s several hours are 10 a.m. to 5 p.m. Monday by Friday and 11 a.m. to 4 p.m. Saturday.
New operator
The Merle Norman Cosmetics Studio in Longview Mall is beneath new ownership, with Jennifer Williamson not long ago buying the store from longtime operator Judy Kennemer.
The shop, which also sells boutique apparel and jewellery, is positioned in the meals court region of the shopping mall. Williamson, who also is the registrar at the UT Tyler College Academy in Longview, was a purchaser of Kennemer’s for about 10 decades.
Kennemer had owned the Longview Shopping mall keep for about 28 a long time, but it’s been located in the mall given that it opened in 1978.
Williamson options to proceed to cater to her current shoppers, but also will make some adjustments and additions to the boutique side of the retailer to help attract new buyers, with new clothing models in the retail store. She also expressed appreciation to Kennemer’s faithful shoppers for obtaining endurance with her as she learns additional about functioning the small business.
Williamson had been exploring acquiring an unrelated boutique prior to she uncovered the Merle Norman studio was for sale. Then, she just happened to see an e mail this past summer from Kennemer, telling her buyers she was preparing to retire and the store was for sale. It was the next these types of email Kennemer had despatched out — she had by now been trying to provide it for a whilst — but Williamson explained she hadn’t noticed the 1st one. She began the system of purchasing the retail store in August.
“It just felt like the…