Axon puts relatives at the heart of its psychological overall health marketing campaign

Sponsored by Axon

By Margarita Birnbaum for Police1 BrandFocus

Shortly after Xmas 2014, Jennifer Brown was tasked with redacting footage of the deadly capturing of a police officer investigating a domestic violence incident. Brown experienced to evaluate the body digital camera video clip to edit the photographs that could not be designed general public, like the patrolman’s ultimate times. The memories of that expertise even now bring her to tears.

But Brown, the communications and devices details manager for the Flagstaff Police Section in Arizona, suggests she shared individuals recollections in a mental wellbeing campaign made to assist really encourage individuals who work in law enforcement, together with other information custodians, to seek counseling expert services when they sense their operate is too much to handle.

“There desires to be a person normally reminding workforce and their households that there is enable, that we are likely as a result of some variety of pain” she explained. “That makes it possible for us to be our ideal self.”

All those are some of the messages at the coronary heart of Axon Assist: Wellness, the marketing campaign developed by Axon Assist, the philanthropic division of Axon. The system features films and other means featuring regulation enforcement professionals…