AT&T’s promote-off continues.

The telecom big will offer its Xandr global marketing small business to Microsoft, the businesses explained Tuesday early morning. Microsoft mentioned that Xandr “strategically enhances Microsoft’s recent marketing offerings,” while AT&T will be in a position to proceed to deleverage and concentration on its main details business.

Conditions of the deal had been not right away disclosed.

AT&T acquired the advertising and marketing system AppNexus in 2018 for $1.6 billion, and relaunched it as Xandr (named immediately after Alexander Graham Bell) the upcoming month. The goal at the time was to leverage AT&T’s 1st-social gathering cellular phone details with Xandr’s advertising and marketing engineering and WarnerMedia’s material to make an advertising and marketing business enterprise that could rival that of Google or Facebook.

Since John Stankey was named CEO of AT&T last 12 months, nevertheless, he has sought to undo many of the telecom company’s big acquisitions. In addition to Xandr, Stankey solid the offer to spin off WarnerMedia into Discovery Inc., and spun off AT&T’s Tv set small business, like DirecTV, in a offer with TPG. The firm has also manufactured some more compact divestitures, offering some of its worldwide firms, as very well as stakes in companies like GSN and Crunchyroll.

Most of the divestitures have been relevant to information, both through development, distribution, or monetization. As Stankey has split up the organization having said that, the dream of using on Google or Fb as a leader in the promoting organization has faded.