Home Marketing 5 marketing and advertising methods that make K-pop so effective

5 marketing and advertising methods that make K-pop so effective

5 marketing and advertising methods that make K-pop so effective


Get a pen and acquire notes on the vastly successful techniques that K-pop labels use to sector tunes.

by Janelle Borg for AmplifyYou

No songs promoting tactic arrives near to the tactics of K-pop labels. Unquestionably, this articles field is a single or ten measures in advance of what Western labels do in conditions of marketing and advertising and branding.

K-pop firmly established itself as a global staple via BTS‘ international success. Credit: NME
K-pop firmly recognized by itself as a worldwide staple via BTS‘ international achievement. Credit: NME

Thus, it comes as no surprise that songs marketers appear at what K-pop companies are carrying out and test to acquire a site out of their e book. Right here are 5 K-pop advertising techniques that are value inspecting.

1. Pre-Launch Hype

The operate-up to a release marketing campaign (in K-pop phrases, comeback) or artist start is total of material. Comebacks and new artist launches are brimming with coherent, cross-platform social internet marketing approaches comprehensive of principle shots, new music video teasers, artist introduction packages and PR.

This coherent technique not only presents fans an thought of the artist’s branding and what the track will audio like but also mobilizes enthusiasts to post about the comeback or artist start, which serves as no cost promotion.

+ Go through more on Flypaper: “How to Determine Your Viewers Demographics to Greater Marketplace to Your Supporters.”

2. Hyper-Localized Content material

Just about every social media system has a hyper-localized method. For case in point, a label might choose for a sleek Instagram grid with split photos, and a a lot more casual, powering-the-scenes movie articles solution on YouTube and TikTok.

Also, some K-pop labels release various language variations of the exact observe to improve the artist’s fandom in sure nations around the world, with a Japanese edition staying the most prevalent route for K-pop labels. This is since, in addition to getting a neighbouring country, Japan is the 2nd-major tunes sector in the globe.

An example of the split image Instagram grid strategy favoured by many Korean labels. Source: Le Sserafim’s Instagram
An case in point of the break up graphic Instagram grid strategy favoured by numerous Korean labels. Resource: Le Sserafim’s Instagram.

3. The energy of the Fandom

K-pop labels generally announce the program of their artists months in advance. This mobilizes on line communities that gather on platforms like Reddit to speculate and buzz the launch. Advertising…